Creative Director · AI Storyteller · Riyadh, KSA

FIRAS ALKHUFFASH

Building cinematic worlds through storytelling, visual direction & AI-powered creativity.

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Twenty-three years turning briefs into worlds — campaigns that move markets, and films that move people.

Selected
Showcase

[ Concepts / 06 featured ]
JEEP — When the Road Fights Back
01
When the Road
Fights Back
JEEP · Concept & Direction
Ford Genuine Parts — Looks Original. Isn't.
02
Looks Original.
Isn't.
Ford Genuine Parts Concept
Instigar — Ongoing Relief, 24-Hour Acid Control
03
Ongoing Relief
24-Hour Acid Control
Instigar
NADEC Organic Juice — A Sugar-Free Future
04
A Sugar-Free
Future
NADEC Organic Juice Concept
Motorola RAZR — Precision Redefined
05
Precision
Redefined
Motorola RAZR Concept
Paraxone — Embrace Your Active Life
06
Embrace Your
Active Life
Paraxone

AI Film
Worlds

[ @MokhattatSketches · scroll ]
One Path
Two Paths Become One2026
RUSTY
A Signal in the Silence2026
Dax Creed
Freeport2026
Heir of the
Forgotten Forest
World Film2026
Guardian of the
Stone City
World Film2026
The Final Oath
World Film2026
Rambotito
Short Film2026
Heir of the Forgotten Forest — film poster Award laurels for Heir of the Forgotten Forest
Award-Winning Film

Heir of the
Forgotten Forest

وَرِيثُ الغَابَةِ المَنسِيَّة

“Where nature whispers… a legend awakens.”

Heir of the Forgotten Forest is an award-winning animated short film by Firas Alkhuffash — winner of Best Director (Short Film) and Best Animation at the International Movie Awards Indie 2026, Best Animation Film at the Cine Vista Oasis Film Awards, and Best Visual Effects at the World Class Film Awards — with official selections at the ICJ International Film Award, AI FilmFest Serbia, and New Filmmakers New York.

Wins
Winner — Best Director (Short Film) International Movie Awards
Winner — Best Animation International Movie Awards
Award Winner — Best Animation Film Cine Vista Oasis Film Awards
Jury Award — Best Visual Effects World Class Film Awards
Official Selections Official Selection — AI Films & Animation ICJ International Film Award 2026
Honorable Mention — Best Animation World Class Film Awards
Quarter-Finalist — Best AI Film AI FilmFest Serbia 2026
Official Selection — Best Animation New Filmmakers New York 2026
Finalist · Poster Stellars 2026

Born of
the Burden

“Behind every refugee statistic is a life carrying the weight of loss.”

Selected as a Finalist in the Poster Stellars 2026 — 6th Intercontinental Poster Competition, representing Saudi Arabia in the Cultural — Professional category. Chosen from 576 submissions, with only 270 posters reaching the final round.

Born of the Burden was created to raise awareness of the invisible emotional weight carried by millions of refugees around the world. Through a single visual, the goal was to tell a story of resilience, humanity, and hope.

SectionProfessionals CategoryA–02 · Cultural RegionAsia · Saudi Arabia
Finalist Certificate
The Storyteller

A creative director who treats every brand like a universe waiting to be filmed.

A creative leader with 23+ years of experience across Saudi Arabia and the wider MENA region, leading multidisciplinary teams and delivering integrated work across branding, advertising, digital, packaging, and branded content. Combining strategic thinking with storytelling and emerging technologies, I create ideas that connect emotionally and deliver measurable business impact.

My articles on creativity, effectiveness, and emerging technologies have been published in Inc. Arabia and Campaign Middle East, and I proudly serve as a Jury Member for the Effie Awards Saudi Arabia.

My award-winning cinematic short film, Heir of the Forgotten Forest, has earned international recognition, including Best Director (Short Film) and Best Animation at the International Movie Awards, Best Animation (Main Category) at the Cine Vista Oasis Film Awards, Jury Award – Best Visual Effects and Honorable Mention – Best Animation at the World Class Film Awards, Official Selections at the ICJ International Film Award and New Filmmakers New York, and Quarter-Finalist – Best AI Film at the AI FilmFest Serbia.

In poster design, my work Born of the Burden was selected as a Finalist in the Poster Stellars 2026 — 6th Intercontinental Poster Competition, representing Saudi Arabia in the Cultural — Professional category, chosen from 576 submissions with only 270 posters reaching the final round.

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Years Directing
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Campaigns Shipped
0 Worlds
AI Films Built
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YouTube Subscribers · @Mokhattat
0M+
Total Views · Mokhattat Sketches + Mokhattat

Recognition

[ Honors & jury ]

Selected to the Jury Panel of MENA Effie Awards

Named to the regional jury board — evaluating the most effective creative work across the Middle East and North Africa.

Named to the MENA Effie Awards 2026 Jury

Sharing the news across LinkedIn and Instagram — joining the regional jury that awards ideas that work.

Selected to the Jury Panel of Effie Awards Saudi Arabia

Honored to join the official jury board — judging the campaigns that prove creativity drives real, measurable results across the region.

Honored to Join the Effie Awards Saudi Arabia Jury

Sharing the news of being named to the Effie Saudi jury board for 2026.

Inside the Effie Saudi Jury — Awarding Ideas That Work

On the responsibility of judging the region's most effective creative work.

At the First-Ever Effie Awards Saudi Arabia

Attending the inaugural Effie Awards Saudi Arabia as a Jury Member.

My Interview at the Effie Awards Saudi Arabia

Watch my on-camera interview from the inaugural Effie Awards Saudi Arabia ceremony.

Featured by KSA Global Leaders — On Creative Leadership

Recognized by KSA Global Leaders for perspective on creative leadership in branding and marketing.

Articles

[ Essays & op-eds ]
01

AI Is Not Replacing Animators — It Is Redefining the Craft of Animation

Why generative AI is reshaping — not replacing — the animator's craft, and what that means for the next generation of storytellers.

02

Creativity Isn't the Output — It's the System Behind It

On building creativity as a repeatable system and process, rather than chasing one-off moments of inspiration.

03

When the Customer Becomes the Brand's Biggest Marketer

How earned advocacy turns customers into a brand's most powerful marketing force.

Full
Index

[ Concepts ]
01Jordan Independence Day 2026 — Eighty Years. One Pulse 02JEEP — When the Road Fights Back 03Finjuve — Hair Loss No More 04Instigar — 24-Hour Acid Control 05Paraxone — Embrace Your Active Life 06Ford Genuine Parts — Looks Original. Isn't.Concept 07JOTUN — Where Your Journey BeginsConcept 08NADEC Organic Juice — A Sugar-Free FutureConcept 09Motorola RAZR — Precision RedefinedConcept 10Saudi Founding Day 2026 11Saudi Founding Day 2025 12Hikma GCC 2025 Cycle Meeting 13BLUINK — Logo & Brand Identity 14Jordan Chamber of Commerce — Brand Identity
Let's build a world

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